Jewelry is a universal form of adornment. Jewelry has been an integral part of women for centuries. Historians have dated the first jewelry to having been made some 75,000 years ago in Africa. They were made from sea snail shells.

The art of jewelry making first started with using sea snail shells and later evolved with the discovery of precious metals and gemstones. Egyptians started making jewelry using gold and other gems that were discovered in that region. In some communities it was worn as a protection from the dangers of life and to ward off any “evil”.

Jewelry was also considered a status symbol as only the wealthy and the affluent families could afford to buy jewelry. However, this grew the love for jewelry among women as it showed their status and their beliefs.

It is hard to pinpoint the exact time as to when women started loving jewelry. History has repeatedly shown a woman’s penchant for wearing something beautiful on her neck, arms, ears and fingers. Some psychological studies may support this fact, stipulating that girls are generally drawn to shiny, sparkly and colorful things.

Jewelry, like clothing, is also a means of expressing oneself, celebrating her beauty and enhancing her appearance. Wearing jewelry is something that is as old as the ages, but generally a more personal adornment that is an expression of her individuality.

Jewelry to many is an important accessory as you could be wearing an old dress and then cover it with a good piece of jewelry and instantly look glamorous.

For some women buying jewelry marks an important milestone in their life. It is a symbol of achievement to many. According to Forbes.com, women control $20 trillion in annual consumer spending globally. Many women go out to buy jewelry to mark an accomplishment or to make them-selves feel good.

Women also consider jewelry an investment or cash in the bank. They can pass those jewels down to their children and unlike cars that need to be replaced after a few years and expensive clothes that go out of style within a few months, jewelry is something that just increases in value over time.

Jewelry also has a sentimental value, as there is always a story attached to a piece of jewelry. Whether it’s a piece of jewelry that she bought for herself when she got her first job, or her engagement ring, a ring that was gifted to her when she had her child, or something that was passed down to her from her mother, there is always an emotional connection that does not come or last with any other commodity.

The art and design of making jewelry may have changed over the years as well as its perception – but one thing remained the same, women’s love for jewelry. From Cleopatra in ancient time to Audrey Hepburn the love for precious jewelry has only grown.

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My name is Priyanka Kedia and my husband Vinay Kedia and I are the founders of Estenza operating out the beautiful city of San Francisco, California. Our love for jewelry comes from our long history of jewelers in the family. It was just a matter of time before we both realized what we were passionate about- our ingrained love for jewelry. Jewelry according to me has an innate quality of making you feel special- you can wear fine jewelry and it instantaneously makes you feel glamorous. This is the feeling we want everyone to experience. Read more

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